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The first customer experience platform designed for the marine industry. Check it out for yourself!
Role
Product Designer
Period
May 2022 - July 2022

Project Summary

As the only UX designer on this project, I had the pleasure of collaborating closely with the Boatyard team. This product's main purpose is to facilitate communication and streamline the service ordering process between service providers and boat owners. My vision was to craft a tailored experience allowing users to select their boat type, input personal details, and utilize the platform not just for service bookings but also as a guidebook, catalogue, and digital wallet. Given that users register for Boatyard via their marina, entities like MarineMax can effortlessly customize the branding colours to align with their identity.
To your right, you'll encounter a dynamic video showcasing Boatyard's mobile application. Emphasizing seamless mobile flow was central to this project, enabling users to effortlessly order services while on the move.
While our focus was on the mobile site, we also dedicated effort to enhancing the desktop experience, as illustrated in the motion videos at the bottom of this page.

Nathan Heber
Founder / CEO at Boatyard
"It was a pleasure working with Nadine on the UI/UX for our project. She took the time to properly understand our requirements and it showed in the wonderful work she produced. Nadine's positive attitude is infectious, and she is professional in everything she does. I hope to have the chance to work with Nadine again."
Sasha Mogensen
Project Manager at Boatyard
"Nadine was the UX designer for a new platform we were developing. I was thoroughly impressed with the way she listened to our requirements and converted them into a UX design that fit our needs precisely. Not only was she professional and flexible to work with, but she was also a lot of fun! Thanks for all your hard work, Nadine. Hope to work with you again in the future."

Comprehensive Access: Your One-Stop Resource for Order History and Support

Discover everything you need right at your fingertips — from comprehensive order history and personalized profiles to real-time chats and frequently asked questions.

Introducing the Boat Wallet: Instant Access to Your Vital Information

All your vital boating details, from payment methods and insurance information to club memberships, licenses, and boat title, are securely stored and easily accessible with just a touch.

Desktop Version

For those who favour a broader viewing experience.

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